"From the Gut" -- Thomas Friedman OpEd

"Somebody needs to tell Obama that if he wants the chance to calmly answer the phone at 3 a.m. in the White House, he is going to need to start slamming down some phones at 3 p.m. along the campaign trail. I like much of what he has to say, especially about energy, but I don’t think people are feeling it in their guts, and I am a big believer that voters don’t listen through their ears. They listen through their stomachs. // How, you ask, can two people running with the exact same policies as the party that has been in power for eight years, claim to be the agents of “change?” That’s politics. There’s no shame. But what this has done is to make the word “change” as a campaign slogan meaningless. Obama will need to find another way to connect his ideas — clearly, crisply and passionately. Because, while the pollsters tell us it is still really close, my own totally unscientific, seat of the pants poll tells me this: When you say Obama’s name today and ask people for their first impression — a quick, flash, gut, first impression — no single word or phrase or policy comes to mind. His opponents will fill that vacuum if he doesn’t. They already are." Thomas Friedman - From the Gut - Op-Ed - NYTimes.com