Who Would Win a McCain-Obama General Election– And Why?

"Successful presidential campaigns are primarily about one thing — controlling a candidate’s public image. The contender who does a better job of projecting positive traits — and minimizing the portrayal of negative ones — wins. So beyond “McCain is just like Bush” and “I question Obama’s readiness,” prepare to be deluged with the “good McCain” and “bad McCain,” the “good Obama” and “bad Obama”— over and over again." Who Would Win a McCain-Obama General Election– And Why?